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Social listening - Tesla and the marketing of the future

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Tesla is a company that has recently been getting a lot of attention. Whether it be from word of mouth, their very outspoken CEO Elon Musk, or how they've been changing the future of autonomous driving and electric vehicles. I chose to write about Tesla for multiple reasons, I am very interested in upgrading my vehicle soon and I am looking at electric type car as an option, and obviously you can never overlook Tesla itself. The second reason being I just recently watched the Joe Rogan podcast interview with Elon Musk on it and he is an extremely interesting person to me. Upon following both Tesla and Elon Musk on twitter, I came to realize something.. I have never once seen a Tesla ad but every person I know is fully aware of the Electric Vehicle company Tesla. With virtually no paid advertising, Tesla has one simple goal in mind; to provide some of the best in class EV models that offer high performance, energy efficiency, long range, and sleek designs and help make the future a
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Marketing in the News - Truly Hard Seltzer

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     Truly hard seltzer are one of the many new hard seltzer waters to take the market after the iconic "White Claw" that has taken the U.S.A by storm. Recently, Truly just released there first ad since the Coronavirus pandemic began back in March. Truly also chose to release this new ad in Times Square during New York City pride week. This companies first major slogan promotes consumers to be true themselves, be proud of individuality and to "Live Truly".       In this article posted MarketingDive.com, they break down some of the major key elements that are put into this 30 second ad. First off by associating their ad release with New York City Pride, the company indirectly gets coverage and is targeting a specific crowd.  Although the company doesnt directly come out and support gay rights with the content of the video, most companies that associate themselves with movements such as Pride tend to plan releases that coincide with events. Secondly, this being the fi
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Marketing Introduction - My First Blog Post

     My name is Dylan Egan. I am 24 years old and have 2 classes left in my associate of Business science degree. I was born and raised in Grants Pass, a town located in southern Oregon. I lived there until a month after I had turned 21 and began a new career at the B.N.S.F railway and was primarily located in the state of Washington where I spent a year in Spokane and then a year in Seattle. After two years with the company I decided it wasn't what I wanted to do so I decided to find something new and go back and get my associates degree. I am now currently employed at Samaritan Health Services as an I.T specialist where I assist employees and customers alike in their technological needs.      The main reason I took BA-223 is because it is required for my business science degree, however marketing has always been an interesting concept to me. Mainly the process behind spending hours to finally decide on what specific billboard you want to use or 15 second ad that could possibly be
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